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SALFORD RE-BRANDED AS MANCHESTER AGAIN

Star date: 14th August 2013

MORE OF SALFORD DISAPPEARS…AS NEW BAILEY MANCHESTER ARRIVES

First it was the University of Salford Manchester, then MediaCityUK Manchester…now get `New Bailey Manchester', the huge new complex of offices, shops and a hotel that's one of the two main planks of the £600million English Cities Fund regeneration to put, er, Central Salford on the map…

Full details here…

The £3Million Car Park at Stanley Street Salford

click image to enlarge

THE CITY THAT DARE NOT MENTION ITS NAME

Hot on the heels of the Peel Group's re-branding of MediaCityUK, Manchester last month (see previous Salford Star feature – click here) and the University of Salford Manchester re-brand (click here), comes the big hope to stimulate Central Salford – by branding the first tranche of the regeneration `New Bailey Manchester'… "Manchester's newest business district"…

New Bailey is the area on the Salford side of the border with Manchester that's divided by the River Irwell, across the road from Spinningfields. But that hasn't stopped the Manchester marketing doublespeak.

`New Bailey Manchester…Manchester's newest business district' is announced on the website salfordcentral.com, with a photo of the nearby Salford Central Station. The website is a shop front for the English Cities fund (ECf) - a "joint venture between Muse Developments, Legal & General and the Homes & Communities Agency – through active partnership with Salford City Council" – which aims to complete the £600million regeneration of Chapel Street and New Bailey.

On the Salford Central website, Chapel Street is merely described as `Connecting the University of Salford with Manchester City Centre', while ECf's Vimto Gardens apartments and townhouses plot near the Islington Estate is "Situated on Chapel St Manchester', according to the project's official Facebook page.

The city's name – Salford – is almost becoming like some dirty secret to be swept under the carpet in case it scares off investors and yuppies…

…Yet Salford council tax payers are forking out for the name decapitation – including £3million for the Stanley Street car park, set to be the site of `Manchester's newest business district'.

This month, plans were unveiled for a £12.5million seven storey, 143 bedroom hotel and restaurant for New Bailey, to be operated by Premier Inn, on the site at the corner of Irwell Street and Stanley Street. Normally a project like this would bring developer's payments into the community but the planning application by ECf and `Financial Contribution' appraisal by Salford City Council officers was vague, and complicated, to say the least…

It states that ECf has set up a "Development Trust account that is controlled by the City Council that captures development value created by higher value development within the commercial core and uses that value to enable development along Chapel Street to take place and to deliver high quality public realm and infrastructure needed to stimulate development throughout the area."

No figures were mentioned. And, if any money does come in to the cash-strapped Council, what's the betting it goes towards yet another bridge?

Announcing the hotel development in New Bailey Manchester, the Salford/Manchester City Mayor, Ian Stewart, declared "This is good news for Salford and its people"…

Perhaps if they didn't hide the name `SALFORD' and became transparent with the payments there might be a few celebrations…

* See also previous Salford Star article - Salford To Be Joined Up With Manchester - Official! Click here

Kenneth w mckelvey wrote
at 22:14:38 on 22 August 2013

I do not usually read letters with no name but the one who asked where the centre of Salford is. Before Salford acquired all these other places like overspill areas the centre was at the top Fredrick road at Broad st it was 1mile to Trafford bridge.1Mile to Bury new red. 1 mile to the end of the East Lands.And 1 mile to the end of Chapel st. Salford lad born and bred raised in Angel Meadow Collyhurst.+Ancoats

Tony Blair, say's wrote
at 08:15:38 on 22 August 2013

What do you expect when the people running this city are out siders ie Ian Stewart jock, merry brummie , spicer scoucer . They have no connection and no love of this city, there just money grabbing mercenaries .

not happy wrote
at 19:21:34 on 18 August 2013

To the Mayor of Salford and the other Dick Heads that don’t know the history of Salford go to Wikipedia, the free encyclopedia and it will explain that Salford is A City on its own and not a corner of Manchester so get your act together and get it sorted or are so far up each other backsides you can’t see where you are;; Any way what’s so special about Manchester if you have buildings in Salford;; Say its in SALFORD. Salford forms the local government district of the City of Salford, which is administered from Swinton. The former Borough of Salford, which included Broughton, Pendleton and Kersal, was granted honorific city status in 1926; it has a resident population of 72,750 and occupies an area of 8.1 square miles (21 km2). The wider City of Salford district has a population of 219,200.[1] Historically a part of Lancashire, Salford's early history is marked by its status as a Royal caput and the judicial seat of the ancient hundred of Salfordshire, to which it lent its name. It was granted a charter by Ranulf de Blondeville, 6th Earl of Chester, in about 1230, making Salford a free borough. During the early stages of its growth, Salford was of greater cultural and commercial importance than its neighbour Manchester,[2] although most contemporary sources agree that since the Industrial Revolution of the late 18th and early 19th centuries that position has been reversed.[3][4] Salford became a major factory town and inland port during the 18th and 19th centuries. Cotton and silk spinning and weaving in local mills attracted an influx of families and provided Salford with a strong economy. Salford Docks was a principal dockyard of the Manchester Ship Canal. Salford has become a centre of higher education, home to the University of Salford, and has seen several firsts, including the world's first unconditionally free public library,[6] and the first street in the world to be lit by gas, Chapel Street in 1806.[7] Salford's MediaCityUK became the headquarters of CBBC and BBC Sport in 2011.[8]

Del wrote
at 07:45:36 on 17 August 2013

Seems like you have a brilliant, hard hitting publication here. I live in Watford and no connection, stumbled on it by accident but it certainly leads the way in future journalism. More power to your elbows!

salford resident wrote
at 16:53:34 on 15 August 2013

I'm afraid that Salford stopped being a city a long time ago. When they allowed a motorway to run through its main commercial area (Regent sq.), when they allowed the main market and culture street to be wiped out (Cross lane, with its tens of pubs, cinemas, theatres, now a sinister quasi-desert), when they shut down the Town hall and moved it to Swinton. That's when Salford became a nameless suburb. It's too late to complain now. If you don't agree, please tell me where Salford city centre is.

Gillian Potter-Merrigan wrote
at 05:59:14 on 15 August 2013

I am not a Salfordian, I am a Mancunian. However I descend from Salfordians and think it is criminal the way there seems to be a movement intent on airbrushing Salford out of history. It was a city before Manchester, it has played a more important part in the UK's history than Manchester until the 19th Century and this has GOT to stop. We are twin cities not one city. Salford is a proud city and not a suburb of Manchester. Planners take note! Learn your history, learn your maps and do your damn job properly.

Stuart Charlesworth wrote
at 18:42:20 on 14 August 2013

If the mayor and other elected officials are not proud to use and promote our city. Then they should resign, as it is becoming ever clearer, that they are ashamed to be Salfordians. We should stop funding and allowing access to any organisation that denies Salford's existence. A lot of people are angry with the erosion of a very proud city!

dave farrar wrote
at 18:42:16 on 14 August 2013

It goes back a long way. When they wanted to build a railway through Salford in the 19ct the Council said yes, as long as the terminus was in Salford. They built it right on the Manchester boundary (it was called Manchester Exchange). The more things change the more they stay the same.

Debbie Williams wrote
at 12:17:50 on 14 August 2013

This is disgusting, SALFORD was there long before Manchester. I no longer live in Salford due to husbands work but I am SALFORDIAN. Is it not bad enough that they closed maternity at Hope in effect causing no more births of salfordians. They are chipping away at every last fibre of what in the past made the city great.

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