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UNIVERSITY OF SALFORD MANCHESTER
 

Star date: 15th September 2011

SALFORD UNI CAMPUS SPLATTERED WITH MANCHESTER LOGO

Back in July when the Salford Star exclusively broke the story of how the University of Salford was adding `Manchester' to its logo, a spokesperson for the Uni got in touch to say that... "it would not be necessary to include this locational device on signage on and around the campus".

Er, our spies have been out and about the campus today and our photos show a slightly different story…

Click here for full Manc attack…


University of Salford Manchester University of Salford Manchester University of Salford Manchester
click image to enlarge

Back in July the Salford Star revealed exclusively that the huge lion which adorned the University of Salford building on The Crescent was about to disappear – and that the Uni's new logo incorporated the word `Manchester' in bright bold letters (click here for details).

At the time, the University responded by stating "the word Manchester will be used in some of our corporate identification where the location of the University needs to be made clear...it would not be necessary to include this locational device on signage on and around the campus".

Our spies have been out and about around the University of Salford campus and we can reveal that the logo is plastered on everything from banners, to booklets and hoodies.

Now Salford people are fitting it into a wider picture which will see Salford's constituency boundaries broken up and Central Salford - including the University, Salford Cathedral and MediaCityUK - put into a new seat of Manchester Central if the ConDem Government has its way.

Also in July, the Salford Star exclusively revealed that by 2030 Salford will be officially part of the `Regional Centre', ie Manchester, and will bow to a `Regional Strategy' for investment, housing, transport and other services (see here).

The Star added… "The Regional Centre boundary will stretch from Manc-land right up to MediaCityUK on one side and to the Innovation Forum on Frederick Road on the other, incorporating Salford University. This would explain the University's new branding which screams `University of Salford, Manchester'.

"What is even more interesting is that the boundary line for the new `Regional Centre' manages to weave its way around some of the most deprived parts of Salford. For instance, Greengate (on the Manc border) is included in the `Regional Centre' but Greengate North and Trinity aren't included. Ordsall Waterfront is included but Ordsall itself isn't."

While the re-drawing of Salford's political boundaries has drawn anger from Salford people, the city also appears to be increasingly swallowed by Manchester in the real world.

The Save Salford Facebook Group has drawn 2000+ members in just over 24 hours – and the comments on the page show a real fear that the re-drawing of the constituency boundaries is just the tip of the iceberg. Many feel as if they are fighting the annihilation of Salford itself.

See previous Salford Star features…

Salford To Be Joined With Manchester: Official – click here 

University of Salford New Logo Goes Manchester - click here

Salford Disappears In Boundary Changes - click here

Save Salford Facebook Group Launched - click here

phil maffia wrote
at 22:09:48 on 26 February 2013
Before not so long ago it was a fantastic progressive uni,and before my time much respected for its art and technological pedigree.It was accessable,local and warm,as many older than me students,many of them local people told me. I'm sorry for my critiscism,the staff are mostly hard working ,committed and like many workers in public services,struggling hard with cutbacks and reorgansiations,and thats not just the last ten years! Shame about the management and the builders.
 
philip maffia wrote
at 14:57:00 on 26 February 2013
Whats even more tragic is that salford University is.....@NOT FOR LOCALS.....it was already mostly unattainable for the majority of salfords young people,now,like many universities they want 9 grand a year to bail out their greedy ,mostly stolen from the tax and ratepayers ,extensive ,overpriced rental poperty portfolio. An extra insult to salford people after the class seperation shown by the BBC's move to 'Salford'. Its like the uni want to dissasociate themselves from salford and the BBC are trying to get some streetcred By moving to Salford,both of them seriously underestimate the real people of Salford. salford Uni aslo have their own privatised police now.They wear GMP stabvests with logo,enter your house with the full authority of a PC,and then explain they are private security workers and not PC's. Whatever next....dissaffected youths attacking students?
 
Jim O'Kane wrote
at 05:43:41 on 15 January 2012
Salford University pays £130,000 for the 'advice' to tell people that it is actually in the town next door, not in its own town. Then it spends £20,000 replacing its excellent lion logo with the name of said town next door. A poster on here should note that Media City is in Salford Quays (BBC address is MediaCity UK Salford, M50 2LH). The BBC promotes its new location as being in Salford, so why does the university pretend that it is in the town next door? I'm sure all this wasn't envisaged when it proudly achieved university status.
 
PJ wrote
at 08:59:28 on 22 December 2011
I'm glad I did my degree earlier (when the University of Salford was called just that). I'd look a right pillock showing a knowledgeable employer a degree from a university run by people who didn't know what city they were in. There are far more people nowadays who know that Salford isn't in Manchester. So considering what the degrees will say on them, the university has actually greatly diminished the value of their degrees. An employer certainly would be wary of a degree from 'University of Manchester, Leeds'. The same will apply to 'University of Salford, Manchester'. And as for geography courses at the "university", any student on such a course will be wasting 9 grand a year - it's difficult to claim you know about geography if the very place that taught you was run by people who didn't have a basic knowledge of it.
 
Wait a Minute... wrote
at 20:12:21 on 17 September 2011
Simples...one question (it's not personal, More Professional) Do you work for any those companies Salford is handing Money to Hand over Fist? Look again at your 'reality' text, and you'll see where i'm coming from. Salford, a Nearby Outpost of Manchester? What a shame it couldn't be bothered thirty odd years ago. When the industrial parks were thriving and Manchesters Docks (in Salford) were actually working. What did your London chums do? Close the docks and send everything Via Liverpool (Trafford Warehouses stayed open - glorified borough that it is!). Then the Council decides enough is enough and begins to redevelop With Mostly Salford's Cash (and a little help from Conservative Govt in London). It didn't take off for a while but then WOW, business moved in, The People get "The Lowry" by Pier 8, and Orbit (Peel) builds the outlet. Manchester is NOT Happy, why? the shopping Takes the money from City Centre Manchester. Trafford Centre (created by Peel, in Trafford Away from CCM) also makes Manchester a little bit peeved. More recently, Peels Mediacity has ruffled your feathers I read in the MEN how Manchester was trying its hardest to keep them at oxford rd. Now, if someone from Australia knows of Salford why not London? Mediacity and The Quays were a collaboration Between Peel the Beeb and the City of Salford, A Small amount came from AGMA - so ta for that.
 
Brian F Kirkham wrote
at 18:43:22 on 17 September 2011
Hmmm...Simples, I don't know where you live but I'm surprised at what you've written (given one fact you appear to have over looked). The Main organisation behind Mediacity UK is Peel Holdings who have offices in Westminster and Cheshire, it may have the odd office in Manchester or Salford (even Trafford), but i guarantee it'll be a sub office to the main operation in London. Another thing - in regards to Manchester's 'Appeal' most of the work leading to those buildings in Manchesters centre came out from a series of Grants from AGMA during Mcrs Reconstruction Post-IRA Bomb. - funded by all 10 councils. Take a look when you next look in the lobby of the Urbis for example - funded from the central pot and not Manchester Ratepayers. When Manchester hosted the successful commonwealth games, AGMA provided pound for pound funding, to part-pay for the stadium (i'll forgive what happened later!). If they hadn't, the Sports Council wouldn't have backed its construction. saying its all Manchester is kind of stretching the truth a little isn't it?
 
@Simples wrote
at 18:43:15 on 17 September 2011
The problem with your logic is all this has been tried before. Everybody remember "University of Salford - A Greater Manchester University"? That was a crap idea too. If the reputation of the City is a hindrance in recruiting good students, the means of overcoming this is to make the quality of the education on offer good enough so that applicants can overlook such foibles in the knowledge that the degree conferred upon them in the end is immensely valuable. Nottingham Trent has done relatively well with this policy in spite of being situated opposite a high-crime council estate. But the University of Salford didn't pursue an academic-first policy. Its leaders became convinced that the quality of the estates and buildings was preventing good students from taking the University seriously and so decided to invest in its "Campus Master Plan". But the problem is all of these new buildings are ultimately designed to accommodate... Media Studies students, i.e. subjects that are not traditionally viewed as academically rigorous and are never going to attract the highest calibre students for that reason. Putting the word "Manchester" in the title strikes me as nothing other than a con, pure and simple. If we imagine just for a moment that anybody is going to be taken in by this grand delusion and associate the University with the City of Manchester, then surely the spell will be broken once they visit the horrendous tower blocks that are John Lester and Brammall Court? The University has not put its academia first for years and the downward spiral has been reflected in virtually all objective measurements of its quality, its League Table position reaching an all-time-low of 109th this year. The place is doomed.
 
Simples wrote
at 17:52:57 on 17 September 2011
OK reality time. Salford owes its regeneration and development to the growing appeal of Manchester. If Salford wants to remain the notorious place of squalor and underclass then be all proud and terrirorial over what was until recently essentially a big wasteland, a no-go zone. MediaCityUK has been built by Manchester and London investors who saw it as a nearby outpost of Manchester, but also an opportunity to help Salford our a bit and let it capitalise on Manchester's success. It did not come to Salford for the sake of Salford: let's make that clear. As for the University - it would surely be idiotic to NOT capitalise on one of Britain's fasted growing urban cores: MANCHESTER. The university is within walking distance of the city centre and this form of marketing and branding might just save Salford Uni's reputation. The university has suffered miserably because of the hostility of the locals over the years. It has lost students and leage table performances because of the areas worsening reputation. Salford is a city by virtue of historic civic annointment not by its modern image or productivity. It will always be Salford, but it's successes at MediaCity, Quays, University are wholly the result of Manchester's success. Get used to it or go back to the 80s/90s Salford that people desperately tried to avoid.
 
em3 wrote
at 17:50:26 on 17 September 2011
its a con! Manchester is a massively rich 'russell group/ivy league' uni which only takes rich kids. Salford used to pride itself in 'widening participation' and attracting more talented kids from ordinaryville. Now that the fees have gone up - all uni's will want the rich kids and salford uni are wary that the tofs will be afraid of getting their beamers nicked. This is Salford, not Manchester, get over it!
 
Moo wrote
at 12:20:50 on 17 September 2011
Disgusting.
 
Salford Perth wrote
at 09:01:26 on 17 September 2011
Why can't Salford stay as Salford, I'm disgusted that this is happening to the place I was born and bred. Salford Tech and Salford Uni was and will always be in Salford. Rest assured it will take a long time for Salford people to lose there identity as Salfordians. Why do they have to mention Manchester on the logo anyway? The establishment is called University of Salford NOT Manchester. What a waste of money. It also seems that all 'the best bits' of Salford are being taken, ie the quays etc. Hmm, what about the rest of Salford? Taking the cream it looks like. Shocking. Granted I don't live there now but I'll always be a Salfordian and proud.
 
Barney wrote
at 09:01:17 on 17 September 2011
Will Salford Star be renamed The Manchester Star?
 
DAVE - not corrupt nor a liar wrote
at 15:00:32 on 16 September 2011
From the MPs , Local clowncils , to uni spokepersons . WHY IS THIS COUNTRY STUFFED WITH LYING BASTARDS ?
 
Brian Francis Kirkham wrote
at 08:48:19 on 16 September 2011
Given the university is the seat of Higher learning in our under-attack city, its a bit of a PR Gaffe to publish the following statement (Taken from Salford Stars Article) "the word Manchester will be used in some of our corporate identification where the location of the University needs to be made clear...it would not be necessary to include this locational device on signage on and around the campus". Location of the Uni - Check (That'll be SALFORD then and Not Manchester) - Ask anybody in NW and they'll give you directions Not on Locational Devices? You've plastered it over everything from banners to signposts - a bit of a fib? To the VC - If you have to market yourself as being in a completely different town - doesn't this appear a little crass from the "Brand Champions" you hired - it's Mis-marketing in the best light and bordering on Fraud elsewhere...maybe you think the little white lie will work and Manchester's attempts to take over will cover your back, Sorry. A Misrepresentation is just that. Once again your pride in the city you allege to represent and support seems to be SERIOUSLY Lacking. So long as the coffers are full eh?
 
Brian Francis Kirkham wrote
at 08:48:05 on 16 September 2011
So that'll be the University of Manchester in Salford then ? Or Perhaps the University of Salford in Manchester? The Brand experts have really done a job on the city this time...did they laugh at the uni's officers as they took the cheque? its not 1 thing or the other and distances the institution from the city they're supposed to represent!!! - re institute the lion!
 
UoS wrote
at 08:47:06 on 16 September 2011
There's really no other way to put this - that logo is just bloody awful, even putting the 'Manchester' controversy aside. What on earth were they thinking?
 
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