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UNIVERSITY OF SALFORD £170,000 MANCHESTER LOGO
 

Star date: 19th September 2011

UNISON SLATES SALFORD UNIVERSITY FOR £170,000 LOGO

The University of Salford's controversial new logo which now includes the word `Manchester' has cost £170,000 at a time when its management is making redundancies. Now the University's staff trade union, UNISON, has condemned the re-branding as a "waste of public money"…

Full story here…


The University of Salford, which has shed over 350 jobs recently with more redundancies to come, has been condemned by staff trade union UNISON for wasting £170,000 on its new re-branding exercise, which includes the controversial `University of Salford Manchester' logo.

"We've been doing our best to work with management to minimise the number of compulsory redundancies and all the time we've been talking to them, they've been spending money behind our backs on designing a new logo" says Neal Linsky, UNISON's Regional Organiser "And if that wasn't bad enough we then discover they have used external contractors in the rebranding of the logo when the university could have just used their own Graphic Design staff on campus."

Michele Barnes UNISON Branch Secretary added: "UNISON cannot understand why we need to rebrand the University, particularly with all the uncertainty of both funding and increases in tuition fees. It seems to me to be a waste of public money as I do not believe that a new logo will have any effect on increasing student numbers. We've also questioned why the new stationary is headed `Salford University a Greater Manchester University', when we are most definitely in the City of Salford."

The University of Salford has also come under fire recently for spending over £2million a year in rent for its new building at MediaCityUK while spending £30million on fitting out the place (see here), and for the estimated spending of £113,462 (figure courtesy of University's solicitor) on pursuing Dr Gary Duke for libel.

Meanwhile, despite all the re-branding and spending, the University of Salford has sunk down to 109th out of 119 universities in the Guardian's latest University League Table.

See previous Salford Star story on the logo click here

 

 

Winston Smith wrote
at 20:41:16 on 11 March 2012
The logo says to me, "Very sorry for being 2nd rate Salford but we are quite close to the better place of Manchester". They should have got the biggest fekkin "WE ARE SALFORD" logo they could get their hands on, got a spine while they're at it and come out fighting instead of pinning their feeble hopes on reflected glory from Manchester. Morale must be pretty low at that place to come out with a logo like that...even the BBC mention Salford not Manchester when reporting from here (which is several times a day on radio and TV). Shame on the Uni, people looking at that logo might think everyone in Salford lives on their knees.
 
Brian F Kirkham wrote
at 09:33:38 on 07 January 2012
Hey, Nameless Wonder! You can't get any worse can you? 109th in the table of 119 Institutions. You throw your pride in the City down the toilet... What's coming next - a Merger with your neighbours on Oxford Road so a little bit of light shines on this shameful university.? Show me some proof of this research - perhaps what it entailed...perhaps the four lines of text (incorrectly signed) will be sandblasted onto every glass door so your overseas students will think they're in Manchester ? (I'm Joking!) and what of the new Campus on Mediacity - Is that Manchester Now? (Geography Dept to their posts Ladies and Gents...)
 
Nachtschlepper wrote
at 17:48:48 on 06 January 2012
Did the research include geography?
 
wrote
at 16:43:09 on 06 January 2012
I think everyone should think twice about this piece of journalism that tries to minimise what the job that was paid for entailed. I can guarantee that this money spent was not for a (logo) as much as this reporter or the trades union is trying to portray it this way. The job will be an attempt to completely remarket the university in a new more vibrant & more profitable light... the job will have entailed massive amounts of research into the current brand and set out a new brand strategy to enhance the perception of the university. Anyone who wants to make it out that this sum was paid for a new logo might not want others to look into their job and see how much value their position really holds! We can question the timing and the overall cost of this project but dont knock the job done when nobody has had a chance to measure the results.
 
Pamela Welsh wrote
at 09:13:47 on 06 January 2012
Hi Steve, Hope you are well. Just for clarification, I saw your story on the £170k figure. Naturally, the University of Salford refused to confirm this. I got cross - on the principle that's an issue of public interest - and submitted a FOI request. I can let you see a copy of that request. I asked for the amount spent on commissioning the logo (£132k)and I also asked for the amount of money it would cost to change letterheads, uniforms etc. The university said this data would be too much work - outside the scope of the FOI act, and wouldn't give it. However, in the spirit of section 16 of the act, which no doubt you're familiar with, they gave me the cost of the big sign on the Maxwell building. Those figures are new and therefore I think it is legitimate to call them exclusive. You may well disagree and I'd be happy to have a conversation about it - but I think it would be fair if you gave me the benefit of the doubt first. You know that I respect much of the work that you do here, and surely the good thing is that many many people are now seeing that story and deciding for themselves if £132k to spend on branding is a waste of money.
 
Salford Star wrote
at 11:20:25 on 05 January 2012
Nice to see that the Manchester Evening News has today (5th Jan 2012) featured this story as an `exclusive' - four months after trade unions at the University of Salford revealed the figure to the Salford Star!
 
A pedant wrote
at 14:41:51 on 21 September 2011
Obviously journalism training needs some revamping too but surely a proofreader would tell you it is stationery rather than stationary. Thanks
 
Gill wrote
at 14:41:12 on 21 September 2011
When talking about Salford University, it makes my blood boil and some of the things that have been happening there. The money being spent on Media City and the renovations to the University is all well and good, but it is the timing that people are mad about. All the redundancies that are going on, and they are going on about the money they have to save, then very quietly they start spending money on renovations and the logo change and Salford Media.!!!!!!!
 
UoS wrote
at 09:30:22 on 21 September 2011
I couldn't quite put my finger on it at first. Everybody knows the logo is awful but they're trying to act as if it was all a carefully designed act of brilliance. Then it struck me. It's Spinal Tap's 'Black Album'! http://www.youtube.com/watch?v=wx6fwfBKCIQ
 
Bunty Harding wrote
at 10:49:37 on 20 September 2011
Joe Bloggs . Don't be thick . I am merely indicating a parallel lack of business acumem ,aptitude, ability, or even common sense . You can always look the big words up .
 
Joe Bloggs wrote
at 05:13:08 on 20 September 2011
Since when have our universities been managed by local government? Have I missed something?
 
@simples wrote
at 05:13:01 on 20 September 2011
You must either be insane or working for the University. How does pissing away £170,000 on logo constitute an "investment" in student services or facilities?
 
UoS wrote
at 21:14:36 on 19 September 2011
Ms Barnes is unfortunately correct. There are four principal mechanisms by which Universities may expand their income. Research income - increasing at Salford but not massively so and never likely to replace lost income from elsewhere. UK/EU tuition fee income - this is limited by student quotas (which are being reduced after the HE white paper), the only means of expanding income in this regard is by recruiting students with AAB or better at A Level (unlikely at Salford) or charging tuition fees of less than £7500 (which to my knowledge they're not). Non-EU students - this has been constrained by heightened visa requirements, including proper English Language skills (Salford are prone to recruiting people who can't speak a word of English). Private income - seems unlikely. The new logo is highly unlikely in my opinion to generate any new income.
 
Brian Francis Kirkham wrote
at 21:13:45 on 19 September 2011
I've had the debate about the Individual Districts of Salford in another place...Basically you've got an M postcode it goes through Manchester before anywhere else...Some Dingbat told Greater Manchester you drop the "greater" from the address is OK...I'll say it to all readers of the salford star, take a ruler and measure the distance from your location to manchester city centre on a map..then see you haven't crossed the city boundary and are NOT in Manchester at all, but in greater manchester. As for the Uni...Disgraceful, As for Rightmove...Sloppy. Does A WA Postcode make you a resident of Warrington? Following the Uni's bizarre logic it probably does, which will upset our neighbours in Sale & Altrincham Immensely.
 
Simples wrote
at 21:13:09 on 19 September 2011
Right hold on. I agree that the University has been BADLY run in recent years hence the fall from like the top 50 to now 109TH!!!!!!!! But your "reporting" is sloppy. The 109th Guardian performance has been published this year. Therefore, the University, it looks like, is taking this very seriously and acting. It is remarketing itself as a city centre university to compete with the other two universities, one of which, MMU, it has always outperformed until this year. The move to MediaCity is also a unique and envious move by the university to which to other two are not privileged. So why are you being so sour about it? If in 5 years time it all seemed like a waste of money, say so. Don't call an INVESTMENT in student services and facilities a waste of money whule lambasting the university's falling ratings at the same time.
 
caroline wrote
at 16:17:42 on 19 September 2011
If you go on Rightmove.It clearly says Eccles Manchester.So is Eccles in Manchester or Salford ? I agree with the fact the unie could have made the signs at a lower cost, It is crasy.
 
Bunty Harding wrote
at 15:07:40 on 19 September 2011
The university of SALFORD is so poorly run . Makes one wonder if the inept cretins at salford clouncil have any influence .
 
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