HOME   ARCHIVE   GALLERY   SHOP   ABOUT US      
 

 
SALFORD UNIVERSITY ISSUES
 

Star date: 9th May 2011

DESIGN STUDENTS PRODUCE I25UE 

Students from the University of Salford have produced a top newspaper looking at the issues that affect the hype industry of branding and marketing – everything from whether relaxation drinks can `create a new competitive category in the soft drinks market' to `Design, psychology and responsibility'.

The 24 students who have been involved are the marketeers of the future so it's well worth reading their ideas. Plus there's a live discussion to go with it all at Duke's 92 in Manchester on Tuesday.

Full details here…


As 21st century consumers of ideas, brands and goods, the corporate butterfly nets are out to catch us and economically farm us for our cash. So how are the future workers in that industry thinking – more of the same or a change in direction?

A new tabloid newspaper, produced by 24 students on the University of Salford's BA Design Futures and BA Design Management courses gives some kind of answers. Andy Watts, for instance, comes up with a concept "to put a stop to gross materialistic production" by using "creative psychological persuasion" to reduce demand.

Hannah Swarbrick rails against the `dark Side of M-Commerce', the `scary' process of online consumer tracking, and Rachel Bolton checks the affect of `greenwashing' - `the deceptive use of green marketing for PR purposes' - in her questioning of Brands and Social Responsibility.

Other students look at branding a national identity or a re-branding of Muslim Britain, while others look at how local heritage is portrayed.

The newspaper doesn't give too many answers but does pose the questions which the students have defined during their course work. The good news is that ethics are now well up the agenda for these hype pioneers who are hopefully moving into the industry after graduation this year. The future is green, rather than Orange…

You can get I2SUE in print from the University's Centenary Building or various locations in Manc's Northern Quarter – or online by clicking here.

There's also an industry debate at Duke's 92 in Castlefield Basin on Tuesday night 10th May "where a panel of industry big-hitters will explore the headline question that all graduates want to know: what skills are employers desperate for in this difficult market"
There are still some e-tickets left which you can get by filling out a form at www.issue25.com


The University of Salford's Design Programme Leader, Roy Chilvers, says of I25UE:

"The students have been working closely with Adrian Bentley, Creative Director of Manchester-based Just Good Ideas, to conceive, brand, engage and deliver on this project. I doubt there will be anything produced from any group of students about to become available to the jobs market that can get anywhere near this for quality, ambition and innovation. These students know design, and they now know what it is to do business. That's their edge, and that's the real issue"

* The Salford Star has a little panel about getting back into print in I25UE

mishi bellamy wrote
at 21:52:35 on 09 May 2011
Cant think of many better subjects for debate. Wish could be there, but look forward to reading the results ( hope they get published somewhere!) Bravo the team - the paper LOOKS professional, well-designed and I hope the event on 10th is a great success MB.
 
Please enter your comment below:
 
 
 
Salford Star Hoodies
Salford Star contact
Deli Lama
advertisement
 
Contact us
phone: 07957 982960
Facebook       Twitter
 
 
Recent comments
article: PETITION AND PROTEST PLANNED OVER SALFORD SCHOOL HEAD TEACHER SUSPENSION
Petition?!?!? We don’t even know what they are accused of yet!! If it’s serious then those signing the petition before they have... [more]
article: PETITION AND PROTEST PLANNED OVER SALFORD SCHOOL HEAD TEACHER SUSPENSION
Poor record keeping means fraud. How can you have a petition when nobody actually knows what the suspension was for. Counc... [more]
article: SALFORD PEOPLE TO JUDGE WHETHER PLANNING COUNCILLOR BROKE RULES
Bob the regular, there is only one definition of permeability in planning law, and that is physically being able to move through t... [more]
article: SALFORD PEOPLE TO JUDGE WHETHER PLANNING COUNCILLOR BROKE RULES
Wrote, Salix could not use all their surplus funds all on one block of flats to the detriment to all their other properties. How d... [more]
article: SALFORD PEOPLE TO JUDGE WHETHER PLANNING COUNCILLOR BROKE RULES
"...where do you think Salix should magic the money to update the flats from." Just throwing a stick of butter in the mix here but... [more]
 
 
 
 
 
Days
Hours
Minutes
Seconds
 
 
 

Donate

Help the Salford Star...

all donations welcome

 
 

More articles...

A YEAR AFTER SALFORD CLADDING SCANDAL INDEPENDENT TENANTS MEETING TO BE HELD

Star date: 16th July 2018

CLADDING, SECURITY, FIRE SAFETY AND MORE TO BE DISCUSSED AT PENDLEON TENANTS MEETING

As the Grenfell Tower victims said, before the tragic fire their warnings were not listened to by the authorities. Now tenants in Spruce Court, Pendleton, who are still living with the dangerous cladding, have called an independent meeting for tomorrow, Tuesday, 17th July, to discuss cladding, security and more, while Thorn Court residents are also complaining about the same issues.

Full details here...

PETITION AND PROTEST PLANNED OVER SALFORD SCHOOL HEAD TEACHER SUSPENSION

Star date: 15th July 2018

SCHOOL PROTEST PLANNED OVER HARROP FOLD HEAD AND STAFF SUSPENSION

After Salford City Council suspended Harrop Fold School Head, Drew Povey, and three other staff members last week, supporters have launched a petition to reinstate them, while pupils and parents are planning a protest at the school this Thursday.

Full details here...

FANGIRL CELEBRATION OF SUPER-FANS COMES TO SALFORD FOR GM FRINGE

Star date: 15th July 2018

FOR THOSE WHO GO THE EXTRA MILE IN PURSUIT OF AN ICON

Fangirl by Quina Chapman
Thursday 19th and Friday 20th July
Kings Arms 7pm £6

Do you go the extra mile in pursuit of an icon? Fangirl, at the Kings Arms this Thursday and Friday, deconstructs the 'condition' through songs, rhymes and laughs. A Greater Manchester Fringe must-see, enthuses Ian Leslie.

Full details here...

THOUSANDS ATTEND TRUMP GO HOME RALLY MANCHESTER

Star date: 14th July 2018

DONALD TRUMP... 'THE WORLD'S MOST DANGEROUS LEADER SINCE THE 1930s' 

Thousands of people packed Albert Square in Manchester last night to voice anger over US President Donald Trump's visit to the UK. Groups from every section of society that Trump has dissed were represented on stage – from Mexican dancers to an ex-US soldier, to trade unions, peace, climate change, refugee, LGBT and women's rights campaigners, plus spokespeople for youth and children. 

To kick off the evening, Manchester councillor, Pat Karney, called Trump "The most dangerous leader since the 1930s...we have to stop the ideas of Trump going across the world..."

Full details here...

TRUMP GO HOME BUS HITS SALFORD

Star date: 13th July 2018

'MANIAC' TRUMP NOT WELCOME HERE

A red open top double decker bus toured Salford this morning covered in slogans reading 'Trump Go Home'. It stopped off at Salford Precinct, Salford Royal Hospital, Langworthy Road and the Civic Centre before heading off to Manchester.

The bus was sponsored by Swinton-based Mary Monson Solicitors, and Mary Monson told the Salford Star that "the idea that he'll come and be feted like a respectable person is appalling". Meanwhile Paul Kelly, President of Salford TUC, called Donald Trump an "ultra-capitalist maniac".

Full details here...

 



written and produced by Salfordians for Salfordians
with attitude and love xxx