"There is no place in our organisation for discrimination on the grounds of age, gender, race, religion…sexual orientation"
Public statement by North West Development Agency.
The NWDA (North West Development Agency) which hands out hundreds of millions of pounds of tax payers money to projects like MediaCityUK, Central Salford URC and Salford City Council (click here, and here and here for details) also prides itself on its diversity policies.
Particularly over the past few years the NWDA has sponsored a Walk Against Homophobia and even produced a Guidance Document on How to Conduct an Equality Impact Assessment which stated that the NWDA had an `onus' to `promote positive attitudes' and `eliminate harassment'.
The NWDA will be particularly embarrassed then that its Chief Executive, Steve Broomhead, has sent what could be construed as a homophobic text about Elton John and his `helmet' (see image above). The text has only recently come to light.
In 2007 Steve Broomhead was given a formal written warning after admitting sending a text joke about `Pakis' to a driver in a private hire firm. The text was discovered on the driver's mobile phone by the hire firm's boss after the driver was recruited by the NWDA and left his old job.
At the time, Broomhead apologised for forwarding the `Paki' joke as "an error of judgment on my part…It was inappropriate and thoughtless and does not reflect my personal opinions in any way"...
However, last August, following a forensic examination of the driver's mobile phone SIM card and its deleted messages, the Elton John joke was discovered. The forensic examination was carried out following a request for evidence by Stephen Timms, a Minister in the last Labour Government (and previously Minister with responsibility for the NWDA) who was concerned about the "very serious allegations" of further Broomhead texts.
Following the election, the allegations were put to the latest government Minister with responsibility for the NWDA, Vince Cable, who has failed to act, so now the text is being made public for the first time.
We asked the NWDA for a comment from Steve Broomhead and also asked if he would be resigning.
The NWDA responded… "The Agency can confirm that the issue of inappropriate texts was dealt with nearly four years ago. The issue was raised again last year by the original complainant, further investigated and responded to. The Agency now regards this matter as closed."
However, Steve Broomhead has never apologised in public for the gay joke text, only the original `Paki' joke text. The public, and it appears the Government, has been unaware of a second text up until now.
We asked the Manchester based Lesbian and Gay Foundation (LGF) for a quote. Surely this organisation, which promotes an annual Walk Against Homophobia amongst other great diversity work, would be furious?
An LGF spokesperson responded: "Having raised the matter with the NWDA we are satisfied that the NWDA dealt with the situation within its employment and equal opportunities policies."
What? No public criticism of the hypocrisy of the NWDA that states it has an `onus' to `promote positive attitudes' and `eliminate harassment', while its Chief Exec sends out a joke about Elton John's sexuality? Even though the LGF's mission is `Ending Homophobia, Empowering People'? How strange!
The Lesbian and Gay Foundation receives sponsorship from the NWDA for its Walk Against Homophobia. Indeed, the NWDA is one of the Walk's two main sponsors…
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This isn't the first time Steve Broomhead - 2009 NWDA salary package £196,942 plus a CETV pension pot of almost £1million - has been involved in controversy. A few years ago he had to explain two tax payer funded chauffeur driven trips to the Rugby Challenge Cup finals, and recently had to defend an attack from David Cameron over NWDA office space in the `surf paradise' of Orange County, USA.
Now, £52million has already been slashed from the NWDA budget by the ConDem coalition, and the NWDA is set to be scrapped by 2012 in favour of a Local Enterprise Partnership.
Don't expect Elton John to be playing at Broomhead's leaving party…
`So goodbye yellow brick road
Where the dogs of society howl…'
Words by Jack Rogers