What is it really like to grow older in Salford and Greater Manchester? A new project, Talking About My Generation, aims to smash stereotypes and give out some truths via a team of people over the age of fifty who will be hosting their own radio show, creating videos, writing news reports, poetry, photography, stage performances, podcasting and more to share stories and challenge myths.
It's an Ambition for Ageing project, with funding from the National Lottery Community Fund, and co-delivered with the support of PR social enterprise Yellow Jigsaw and Age UK...
"We are at risk of sounding like a broken record when we talk about the older generation. It is not all purple rinses, nylon dresses, rocking chairs and mumbles of 'back in my day" says Grace Dyke, from Yellow Jigsaw
"The Talking About My Generation Campaign is challenging these views and changing the record on growing older" she adds "Showing what this is really like for people in Salford and Greater Manchester as a whole by celebrating people's lives over the age of 50."
The Talking About My Generation Campaign will report on key issues for later life, from retirement and bereavement to staying active, championing over 50s' value in society, as well as highlighting challenges associated with ageing and how they are being overcome.
Chris Vickers, aged 67, who is helping lead the campaign in Salford, along with Paul Sherlock and Susan Mottram, says: "People should not be excluded on age, and I hope by sharing stories of older people in Salford, retirement can start to be viewed as a new beginning rather than an ending and people can be much more active and productive - whatever passion they may have."
Dave Haynes, Chief Executive of Age UK Salford, adds: "It is fantastic that the campaign is being run by people who themselves know what it is like to be over 50 in Salford. We hope each story will challenge misconceptions and stereotypes."
For more information on the campaign and to read the campaigner's stories go to www.yellowjigsaw.co.uk/TalkingAboutMyGeneration or follow @MyGenerationGM
Main photo shows Chris Vickers
* Vested interest alert! Salford Star's parent company, Mary Burns, is also working on Ambition For Ageing projects in Salford, Moss Side and Bolton
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