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JUST 58 PEOPLE PER DAY VIEW £180,000 SALFORD CITY COUNCIL WEBSITE
 

Star date: 31st October 2018

MY CITY SALFORD WEBSITE IS HORRENDOUS EXPENSIVE FLOP

The My City Salford website, hyped by Salford City Council as a "21st century digital neighbourhood" and a "groundbreaking citizen-centric project" has proved to be a total flop in its first year.

The site, which cost £180,000 to develop, had just 1,738 unique users in September, or an average 58 people per day looking at it.

Full details here...


My City Salford
click image to enlarge

A quick look around Salford Council's My City Salford website reveals virtual tumbleweed everywhere you click...

'Say hello and join the conversation on the forum' invites one of the opening pages...The only person 'joining the conversation' is Gary, who works for Salford Council, imploring people to 'Nominate your community hero!!!'. No-one's bothered.

That latest post was from a month ago. The other 'latest' posts date back over three months ago. On the front page of the site, the main article being pushed is 'Baby Teeth Do Matter', posted six months ago, while only three News items have been posted in the last three weeks, all Salford Council-related articles.

Meanwhile, the Events section features ongoing activities that began last February, and the Sell, Share, Give section features half a dozen sales items from a year ago...

Welcome to Salford Council's self-described "21st century digital neighbourhood"; a "groundbreaking citizen-centric project"...

Launched in October 2017, My City Salford has only 837 registered users, out of over 100,000 households in Salford, and during the last month, September, had just 1,738 unique users, or an average of 58 people per day, a Salford Star Freedom of Information request reveals.

The website was developed at an extortionate public money cost of £180,000, funded via Andy Burnham's Greater Manchester Transformation Fund, and the contract handed to The Landing, a private company owned by Salford Council, to bring My City Salford to the community.

Pre-launch, the Council stated that "Previous 'what's on' or local events portals have been very much one-way communication platforms, with information and content provided by the sponsoring organisation.

"What's different in our vision is that over-time the Hub will become resident owned and driven" it added "The Hub will also be able to interact with ours, and partners, customer systems – ensuring a genuinely bespoke and tailored customer experience."

Hmmmm...Meanwhile, the Council won't reveal how much staff time is spent on My City Salford or staff costs... "A staffing breakdown cannot be provided as it is not the responsibility of one sole person to deliver this service" it stated in its FOI response to the Salford Star...probably because even its own staff aren't bothering to look at what is by any standards a horrendous expensive flop.

Of course, Salford City Council won the Digital Council of the Year for 2018...


...And then there's the My City Salford sister site, My City Health, a £118,000-developed site with static content imploring a Do It Yourself health ethic that is supposed to make up for cuts in these services...or, in Salford Council's words, "supports communities to do more for themselves...without the need to contact public services...".


For a full background see previous Salford Star article: Almost £300,000 To Be Spent on Council websites – click here

Arnold Rimmer wrote
at 23:04:03 on 31 October 2018
It is a bit of a disaster as it's trying to copy Facebook but without the billions of funding. Sad thing is a large proportion of these unique views will be bots and not real people. A load of these registered users are probably staff too from when it launched. The main issue i see from looking at it is the process to claim a business page seems convoluted. I can't see a single business that has claimed their page.
 
Bob the regular wrote
at 15:28:16 on 31 October 2018
Why do these people make a balls of each and every thing they do? Why are they so stupid? I give up. Come on commical Ray, cheer us up a bit, tell us how wonderful this scheme is and what value for money it is.
 
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