Salford Council and the NHS have committed themselves to a deal with Ipsos MORI to provide nine surveys over three years at a cost of £164,850 "to achieve a sample size of 1,100".
Within the contract there's also an option for on-line surveys to target the under 24 age group, at an additional cost of £3,300 per survey or £29,700 in total.
This adds up to £194,550 split between the NHS and Salford Council, almost £100,000 apiece.
The Council claims that by spending vast amounts of money on surveys, it is "showing its commitment to listening to the public" and that "understanding citizens' views" is "increasingly important".
The last report by Ipsos MORI `Big Listening Survey' in 2009 showed "increasingly important" stuff like…
• between 75% of people have taken in post for their neighbours
• that 40% of people had their neighbour in for a cup of tea
• that 2% of respondents had been to the `As Seen In Salford' photography exhibition
• that 57% of respondents listen to the radio before 9:30am
Another "increasingly important" view was that 66% of respondents didn't think they could influence decisions in their area…
...Well, if they could, perhaps they might think that £200,000 would be better spent towards decent housing, or that nearly £30,000 would actually keep a youth club running for a year, never mind finding out what young people think of the Council and NHS….
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