Last week's victory over Wigan Warriors put Salford Red Devils up to second in the Super League at the time. But while the team is doing better than it has done for years, off the field there were 'Salford Forever...Manchester Never' protests by fans responding to speculation that owner Marwan Koukash is poised to ditch Salford and take the club to Manchester (see previous Salford Star article – click here).
Yesterday, the Red Devils launched what it calls "the largest research project in our 144 year history", with the aim "to identify key growth areas for the club going forward, in order for us to reach our ambitions of being one of the dominant forces in British rugby league".
Former Salford star, Robbie Hunter-Paul, has been brought in to "consult and drive this project ahead"...
"The club has great ambition for the future which we're delighted is being realised on the field" he says in an address to fans "Our focus now is to compliment that success off the field. To achieve this, we are entering a phase of engagement and understanding with you the supporters. Your passion is something we want to keep at the heart of this process.
"Marwan brought me into the club to identify key aspects of our heritage and uncover what makes the club unique" he adds "This can then be used to realise the potential of our future. We are wasting no time and the research will be conducted in a number of ways, including face-to-face interviews, focus groups, and a mass digital survey...This is just the start of the journey in which your honest feedback will play an integral part of our growth."
The survey, which has been posted on the Red Devils' website*, includes questions like 'Do you think the Club's heritage should play an important role in the Club's future?'; 'What aspects of the Club's image do you think the Club should retain in the future?', and 'Please explain what you think the future of the Club looks like in five years time'...
All fans and those with an interest in the Salford Red Devils are being asked to fill in the survey...
*For more details on the survey – click here