'I wonder if, we can fly so very high
What can I do?
I'm so in love with you...
I need you more than ever
Won't you come fly with me?'
It's up, up and away for SHINNy'S RECORDs:The People's Label as the debut single Took You For Granted by Shinny got its eagerly awaited release this week. The alternative Valentine's Day anthem was suitably launched in an unorthodox and spectacular fashion this week in the skies over Salford.
After witnessing Shinny's recent exploits and his work with MacMillan, LAC Flying School stepped up on Thursday to reward him with flight in a light aircraft. The irrepressible singer songwriter took part in an experience that was not for the faint hearted.
The former boxer and Salford Reds rugby player had his nerve tested with a hair-raising flight over his beloved Salford, and, ever the opportunist, Shinny decided to use the experience as a way of promoting the single. He even recorded an adrenaline fuelled promo whilst airborne.
"I thought I'd be terrified, but I had a Shinny Show to focus on, so I was occupied with that", Shinny states. Not to be outdone, pilot Andrew Donegan showed real courage by allowing the unpredictable Salfordian to take the controls.
If you didn't catch Shinny overhead, you can go to the Salford Red Devils versus Wigan Warriors game today where he will be performing Took You For Granted at the AJ Bell Stadium around noon, before his former club clash with Super League's current champions..."It feels good to go back" he says "It's about building a community and togetherness."
It's a huge opening fixture against the bookies' favourites and promises to be one hell of a game. Like Wigan, Salford also had an incredible conclusion to the 2016 season themselves when they pulled off a miraculous comeback to secure their Super League status with a dramatic golden-point drop-goal. The pre-match performance will be the first live version of Took You For Granted. Hopefully, both Salford and The People's Label will have successful campaigns this year that will give their rivals a shock.
Took You for Granted is available now and is the perfect antidote to the more obvious generic Valentines slush. It's an anthemic song with poignancy... "It's real and means something" says Shinny "I have a lot to be grateful for and it wouldn't be possible without my recovery."
Took You For Granted by James Shinny Davenport on SHINNy'S RECORDS: The People's Label...
Took You For granted can be streamed now on Spotify – click here
It costs 99p to download from Amazon – click here
iTunes – click here
Google Play – click here
To keep up to date with all things Shinny see the Facebook group SHINNy'S RECORDS - click here
See also previous Salford Star article on the People's Label – click here
Words by Ian Leslie