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PEEL HOLDINGS MISLED PUBLIC OVER BARTON ENERGY PLANT
 

Star date: 14th March 2012

A Salford Star Exclusive

ADVERTISING STANDARDS AUTHORITY RULES PEEL MISLED PUBLIC

The Advertising Standards Authority (ASA) has ruled that Peel Holdings subsidiary, Peel Energy, misled the public over controversial plans for its Barton Renewable Energy Plant (incinerator) near the Manchester Ship Canal.

The ASA ruled that Peel had misled the public twice in its promotional leaflet and on its website - in one case showing the size of its plant to be the same height as a car - while an earlier ruling also forced Peel to remove false claims from its website about the monitoring of the site.

Full story here…


The Advertising Standards Authority (ASA) has ruled that Peel Energy misled the public in its publicity surrounding its proposed incinerator, or Barton Renewable Energy Plant, on the banks of the Manchester Ship Canal.

The ASA ruled that Peel misled the public over its graphic representation of the plant and its claim that the local area would make use of its renewable energy. The ASA had earlier forced Peel to remove claims on its website that the incinerator would be `continuously monitored' by the Environment Agency.

The Breathe Clean Air Group has led a huge campaign against Peel Energy's plans to build the Barton Renewable Energy Plant just across the water from Salford City Stadium, Irlam and Peel Green, claiming that a cocktail of pollutants will be heading Salford's way, as well as infesting their own back yards in Trafford.

Last November, Trafford Council kicked out plans for the incinerator, citing "genuine and significant public concern over the perceived impact on public health". The Environment Agency is currently deliberating whether or not to issue a Permit to Operate. Meanwhile the propaganda war continues, with the ASA today ruling that Peel misled the public over its claims for the plant, after objections by the Breathe Clean Air Group.

Last month, the ASA forced Peel Energy to remove a claim on its website that the incinerator would be `continuously monitored by the Environment Agency', when incinerator operators monitor their own plants and the Environment Agency only check these figure every few months.

"The term `continuously monitored' gives local people a false sense of safety" said Pete Kilvert, chairman of the Breathe Clean Air Group "The incinerator will burn waste wood containing heavy metals such as arsenic and lead. Burning plastics can cause dioxins. Fine particulates could cause ill-health and disease throughout Salford and Greater Manchester."

Now the ASA has upheld two further objections from the Group…

The first showed red images of Peel's proposed plant superimposed on photos of the site. This, states the ASA, "breached CAP Code (Edition 12) rules 3.1, 3.3 (Misleading advertising), 3.7 (Substantiation) and 3.11 (Exaggeration)".

 The ASA states: "in one example, the red images appeared to be half the size of a house, and in another example the red images were featured next to a car and people and appeared to be of a similar size. Although we considered that consumers would be unlikely to infer that an energy plant would be the same height as a car, we considered that the red images rendered the photographs ambiguous and confusing, particularly in the absence of explanatory text… We considered that the purpose of the red images in the photos would not be clear to consumers, and therefore concluded that they did not give a fair representation of the plant's visual impact and were likely to mislead."

The second ASA ruling related to claims from Peel that the area's businesses and homes "could make use of renewable electricity and heat generated at the site".

The ASA found that power from the plant would be distributed via the National Grid "which also provided energy from sources that were not renewable". While Peel was looking at these options, the ASA states "We considered that readers would be likely to understand that the proposals were not simply theoretical, but had been agreed by all relevant parties and were in progress. We understood, however, that that was not the case" and "was likely to mislead…On that point, the ad breached CAP Code (Edition 12) rules 3.1, 3.3 (Misleading advertising), 3.7 (Substantiation) and 3.11 (Exaggeration)".

Peel has been ordered to remove all these claims from its publicity. Welcoming the decision, Pete Kilvert from the Breathe Clean Air Group says "Air pollution, caused by burning biomass and waste at the proposed Barton Renewable Energy Plant, must be stopped. The prevailing westerly wind will take the pollution into Salford…"

The campaign against the Barton Renewable Energy Plant continues…

* see the full ASA adjudication - click here


See previous related Salford Star stories …

Trafford Council Rejects Peel Holdings Incinerator – click here

Fight Against Peel Incinerator Continued - click here

Peel Holdings Incinerator Protest - click here

 

Nachtschlepper wrote
at 17:51:57 on 23 March 2012
Andy, no it's not about whether anybody thinks an energy plant would be the size of a car, it is about a company trying to deceive people. As for the derogatory comments, I would engage in a battle of wits with you, but would never attack an unarmed man.
 
Andy wrote
at 11:34:48 on 23 March 2012
What kind of moron seriously thinks that an energy plant would be the same size as a car? Are IQs in Salford really that low?
 
Raditsyu wrote
at 22:47:51 on 21 March 2012
Anonymous - Thank you for your comment. My osiopption to incineration is well documented from the meetings of Waterford City Council where the South East Waste Management Plan was discussed and passed without my support for the very reason that it included incineration. When I was chairperson of SERA the plan had already been passed by the constituent local authorities. I hope this clarifies the situation for you. Once again thank you for the comment - Seamus
 
Nachtschlepper wrote
at 14:43:05 on 21 March 2012
Cromwell did not ban Christmas Parliament did. As for the Eccles Cake, if they were being made in the 17th c, then like most confectionery that contained sultanas, such as mince pies, the scarcity was due to ongoing wars against the Turks. I totally agree with the Pimpernelle, we need another Oliver Cromwell. Long live the Republic!
 
salford pimpernelle wrote
at 09:16:25 on 21 March 2012
Eccles cakes are no longer made in Eccles, and isn't Christmas under attack along with Christianity in this supposedly free country.today what has changed. the people that sit in parliament to day are great roll models ?
 
Salford Star wrote
at 07:27:13 on 18 March 2012
See Pimpernelle's quote below...But Cromwell banned Christmas and Eccles Cakes - not a good role model!
 
salford pimpernelle wrote
at 07:25:11 on 18 March 2012
Oliver Cromwell Speech - Dissolution of the Long Parliament 20 April 1653 Dissolution of the Long Parliament by Oliver Cromwell given to the House of Commons, It is high time for me to put an end to your sitting in this place, which you have dishonoured by your contempt of all virtue, and defiled by your practice of every vice; ye are a factious crew, and enemies to all good government; ye are a pack of mercenary wretches, and would like Esau sell your country for a mess of pottage, and like Judas betray your God for a few pieces of money. Is there a single virtue now remaining amongst you? Is there one vice you do not possess? Ye have no more religion than my horse; gold is your God; which of you have not barter'd your conscience for bribes? Is there a man amongst you that has the least care for the good of the Commonwealth? Ye sordid prostitutes have you not defil'd this sacred place, and turn'd the Lord's temple into a den of thieves, by your immoral principles and wicked practices? Ye are grown intolerably odious to the whole nation; you were deputed here by the people to get grievances redress'd, are yourselves gone! So! Take away that shining bauble there, and lock up the doors. In the name of God, go! You have sat too long for any good you have been doing lately ... Depart, I say; and let us have done with you. In the name of God, go! salford needs an Oliver Cromwell, someone to get rid of these bent corrupt thieves of public monies, someone who will put the people who voted them in power to represent them and not represent rich benefactors to the party coffers, property developers, and multi-billion £ companies. Here is hoping we get a neutral elected lord mayor for salford, and then he/she orders a full audit of this councils books alongside a police investigation into how OUR COUNCIL TAX monies have been spent buy this LABOUR council over the years they have been in power
 
Ian - OB - Obrien wrote
at 18:06:19 on 14 March 2012
Never do Nachtschlepper. He is okay on panels and at 'community meetings' where he can deflect and avoid questions he can't or won't answer, but the council is not accountable to the people of Salford. It will not speak directly to the people of Salford through a medium where the avoidance of questions can be thoughtfully addressed. I guess the days of him debating in public here are over. That said, he is on Twitter. I think he is in his element when his replies only have to be 256 characters. A nice, round number.
 
Nachtschlepper wrote
at 15:33:50 on 14 March 2012
Don't hold your breath waiting for a reply from Mr Merry Ian.
 
Winston Smith wrote
at 13:48:07 on 14 March 2012
I wish there was some sort of authority we could complain to about Peel's pets passing themselves off as a council
 
Ian - OB - Obrien wrote
at 09:45:51 on 14 March 2012
So, in a nutshell, they have been caught out lying about some quite serious things regarding the safety procedures in place, and the punishment? Remove the lies and carry on regardless. Sounds about right. What also sounds about right is that Salford council, once again, shows us who is pulling the strings. Trafford say - NO THANKS! and Salford, pulling it's tongue from down the back of Peels pants says - Please sir, can we have some more? As usual, of course, the plant will arrive and the mortality rate for babies in Salford will continue to rise - with so many toxins, what else can possibly happen? - and the people of Worsley and Boothstown will not raise an eyebrow. Why would thay, after all; these things are never built on their doorstep. Where does John Merry live? Does he have kids or grandkids living near to this poison spewing plant? Just curious. John? Nearby mate?
 
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