Star date: 13th November 2020 

THE DEVIL RETURNS TO SALFORD

Salford Red Devils have revealed a new scary logo to replace the willow tree that's been featured on the crest for the last three years. The idea is for the club to "appeal to a younger demographic" and to "access alternative income streams" says Red Devils' Managing Director Paul King, adding that supporters had requested the return of the devil to our badge above all else."

Full details here...

It was three years ago when Salford Red Devils unveiled a new club crest, featuring a rather limp willow tree, plus assorted symbols of Salford (see previous Salford Star article for full details – click here).

Today, the club has revealed its latest, more animated logo featuring a scarily grinning horned devil with a trident burned into his forehead, and some brand new hype...

"In consultation with major stakeholders, Super League clubs have recognised a need to change the manner in which the sport presents itself, which aligned with our personal intentions to be fresher and appeal to a younger demographic" says Red Devils' Managing Director Paul King.
 
"Our new brand is perfectly suited to digital environments and will help us access alternative income streams, by developing our own white label retail range, which utilises the constituent parts of the logo to appeal to a broad range of new and existing fans" he adds.
 
"The feedback from our supporters was integral to our realisation of this new identity, with them requesting a return of the devil to our badge above all else, when asked their thoughts on the Club's image" he explains "As someone who grew up hearing stories about the original Red Devils, I am delighted to see our dear friend resurrected."

Andy Roberts, Creative Director, who designed the new branding adds: "Previous logo changes have always lacked clear brand direction. Old logos were too busy and featured too many colours, making them difficult to reproduce, both digitally and financially."
 
"Inspiration was drawn from the most successfully marketed sporting organisations, including the NFL, NBA, NHL and NRL" he says "Now is the time to move our great club into that space, with a new, iconic brand. Our ambition was to create a new iconic devil, a digital first brand, used to attract the next generation of fans to Salford, whilst giving existing fans an identity to be proud of for generations to come."

There's also a range of freshly branded Salford Red Devils merchandise – click here