Only this week, the news was full of new discoveries by scientists showing that particles of plastic dumped in the oceans even infect the deepest sea creatures that live miles down on the sea beds. Horrific stuff.
Now, as Coca Cola releases its new Christmas advert on tv tonight, Greenpeace has subverted it with its own version, drawing people's attention to the plastic pollution.
The short video begins with a happy festive family scene, with similar music to the Coke ad and little visual hints that all is not quite as it should be. Just out of shot, a red-lit truck casts a rosy glow as it passes by. Then the creepy cola swigging Santa gets to work...
The final message reads...
A truckload of plastic enters the ocean every minute.
Coca-Cola produce an estimated 110 billion plastic bottles a year.
Many of these end up in landfill, on beaches and in the ocean.
Don't let Coke choke our oceans.
"The world is waking up to the plastic crisis in our oceans" says Elena Polisano, Oceans Campaigner for Greenpeace UK "We produced more plastic in the last ten years than during the entire twentieth century, less than ten percent of it gets recycled, and it lasts for centuries, for the sake of products we only used for seconds.
"Sixteen million plastic bottles enter the environment each day in the UK alone, and many of them end up in our oceans where they choke sea life and gradually break down into plastic dust that spreads throughout the food chain, from plankton to your plate" she explains.
"Coca Cola is the world's biggest soft drinks producer and the source of over a hundred billion disposable plastic bottles every year" she adds "They have the power to change how drinks are packaged, and how that packaging is managed. This Christmas, we're asking Coke to show some goodwill to our oceans and shrink their enormous plastic footprint."
To view the video see the Greenpeace Facebook video channel – click here
Or see it on YouTube (Greenpeace New Zealand) – click here
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