Greenpeace is cranking up the pressure on Coca-Cola to drastically reduce its plastic footprint and stop its products from choking the oceans...
80,000 people have already emailed the company's Chief Executive Officer (CEO) about the issue, and a giant 2.5 tonne piece of artwork has been installed on the doorstep of Coca-Cola's European office. Now Greenpeace is embarking on a phone campaign direct to Coke's UK HQ.
According to the environmental group, Coke produces over 100 billion throwaway plastic bottles every year, or 3,400 throwaway plastic bottles every second – and a rubbish truck's worth of plastic waste is dumped into the oceans every single minute, with some choking marine life.
90% of seabirds now have plastic in their stomachs... "Coca-Cola may want us to 'Taste The Feeling', but marine life shouldn't have to..." states Greenpeace
Meanwhile, the group states, single-use plastic bottles make up nearly 60% of all Coke's drinks packaging, and their production has risen 12% over the last decade - while it uses only 7% recycled content on average across its global plastic bottle sales.
"It's not good enough that the biggest soft drinks company in the world pumps out billions of throwaway plastic bottles every year and then blames everyone but themselves for their environmental impact" states Greenpeace "But, right now Coca-Cola are washing their hands of our ocean plastics problem, blaming consumers for not recycling, rather than taking responsibility for the way they design their product.
"As the world's largest soft drinks company, Coca-Cola has a unique responsibility to drastically reduce its plastic footprint and stop its products from choking our oceans" the group adds "We're calling on Coke to commit to phasing out single-use plastic, embrace reusable packaging and make sure the rest is made from 100% recycled content... Coca-Cola has a moral duty to act for our oceans.
"Coke won't listen unless enough of us demand change" Greenpeace explains "The good news is that people power works. When enough of us get together, we're an unstoppable force for good. It's now time to ramp up the pressure and make sure Coke hear all our voices loud and clear..."
Greenpeace is asking supporters to call Coca-Cola's HQ on 0800 22 77 11 or 01895 231 313 or 0208 237 3000 and complain. It has also produced a guide and set of instructions for would-be callers – see here for details
Greenpeace has also produced a report called 'The Case Against Coca-Cola' - click here to read it