HOME   ARCHIVE   GALLERY   SHOP   ABOUT US      
 

 
SWINTON LIONS REVEAL NEW ‘MANCHESTER’ LOGO
 

Star date: 9th October 2017

'MANCHESTER' LOGO WILL HELP 'MARKETING OPPORTUNITIES' STATE LIONS

After Salford Red Devils fans threatened mutiny if Marwan Koukash added 'Manchester' to the club name, Swinton Lions have now incorporated it into their new logo, to enter 'a fresh era'.

Swinton Lions recently received a £60,000 loan from Salford City Council but the club argues "The incorporation of the word 'Manchester' reflects our pride in being part of the Greater Manchester conurbation. It is a geographical statement and not a political one... in the modern world we also need to be mindful of marketing opportunities and presenting a clear identity..."

Full details here...


Swinton Lions RLFC old logo Salford Red Devils fans oppose Manchester addition
click image to enlarge

Having now sorted the off-field financial and board problems, and cemented a place in the Championship with victory over Oldham recently, Swinton Lions states the club is to embark on a "fresh era", which includes a new logo, launched at the weekend, complete with the words 'Swinton Lions RLFC Manchester'...

While Salford Red Devils fans threatened mutiny if owner Marwan Koukash added 'Manchester' to the club name, Swinton Lions have no such qualms, despite receiving a £60,000 'secret' loan from Salford City Council last month (see previous Salford Star article – click here).

The club argues that adding 'Manchester' will help with "marketing opportunities and presenting a clear identity"....

"The incorporation of the word 'Manchester' reflects our pride in being part of the Greater Manchester conurbation" Swinton's Operations Director Steve Wild explains "It is a geographical statement and not a political one, as we remain indebted to the ongoing support of Salford City Council.

"We will never betray our Swinton Lions title, but in the modern world we also need to be mindful of marketing opportunities and presenting a clear identity" he adds "We therefore feel that the logo is forward-looking as well as being respectful of our history."

Loads of Swinton people still get furious if anyone says the town is in Salford, despite Salford's 'civic centre' being in Swinton. They argue that the postal address is 'Swinton, Manchester', not 'Salford'.

The new club logo, designed in consultation with the fans, also includes a return to the traditional heraldic rampant lion, the 1866 year of formation, and six gold stars representing six Rugby League Championships won...

"The club is entering a fresh era, one of sustainability, professionalism and (we hope!) excitement of the right kind" says Wild "The Board therefore felt it appropriate that this 'new beginning' should be reflected through something visual, and in that respect the club badge was the obvious place to start."


For more details on the new logo and season ticket sales for next season see the Swinton Lions website – click here

Robert Ward wrote
at 1:23:38 AM on Thursday, October 19, 2017
I as a Swinton Lions fan am more than happy with Msnchester being included in the badge.I think it will attract new supporters given time and I think it gives the club more commercial opportunities and even though I was born in Salford I live in Swinton and I class myself as a Manc.
 
Dazz wrote
at 1:45:17 AM on Tuesday, October 17, 2017
This all comes down to ONE thing! Salford is seen as being a negative aspect with regard to publicity and promotion. Manchester is seen as being more positive. This has already crept in at Salford Quays. The Holiday Inn, Manchester when it is in Salford. The Lowry Outlet Mall, Manchester and also in Salford. Salford has a perceived "BAD" reputation and entities, clubs, companies, etc., believe Manchester doesn't. That's the crux of it all.
 
Steven Egg wrote
at 4:53:25 AM on Saturday, October 14, 2017
Born and raised in Irlam I am a Mancunian through and through although a proud Salford rugby fan since 1976 (I guess it was the nearest club, forgetting Leigh, trudging over a peat bog was never an option !). Irlam to those not raised in inner Salford will always be Manchester as will Cadishead and Eccles (the airport opposite Salford's new stadium has the Manchester coat of arms looking towards the AJ Bell). Swinton are very savvy using Manchester and I can only wish them the very best. Salford rugby have their own identity but I do wish we could follow Swinton's lead on this one. A proud Salford rugby fan from Manchester
 
Wr. wrote
at 9:10:44 AM on Wednesday, October 11, 2017
To Keith J. Smith A lot of older Swintonians, and those from Pendlebury like myself, take a more than malicious pleasure in stating their address as Swinton, or Pendlebury, Lancashire. We didn’t want to be put in Salford and we still don’t, but we are unfortunately stuck with it. Those who write Swinton, or Pendlebury, Manchester, do so purely to assist the Post Office, although the post code of M27 is all that is needed. I wonder, if asked, just how many who live in Swinton, Pendlebury, Eccles, Irlam and Cadishead, Walkden and Worsley etc. say they live in Salford. Not many I would suggest. While I am in search of a ‘Remembrance of Things Past’; when I was a student working on the Christmas post, the postman I worked with was a Labour councillor [of Swinton and Pendlebury] and for one year the mayor, when he still worked there. I don’t think he was paid thousands like the ones we have today.
 
Keith J. Smith wrote
at 2:42:56 PM on Monday, October 9, 2017
"A lot of older Swintonians take a malicious pleasure in stating their address as Swinton, Manchester." You're talking rubbish, don't blame Swinton fans for this. The root cause for this is with Royal Mail who have always had Swinton's POSTAL address as "Swinton, Manchester".
 
Amanda Finnegan wrote
at 2:42:31 PM on Monday, October 9, 2017
Plastic Mancs, sorry, money talks again.
 
Kevin Mc wrote
at 7:31:10 AM on Monday, October 9, 2017
I live in North Manchester. I can walk to the boundary with Salford at Cheetham Hill rd, Leicester Rd with in minutes. I can walk to the proposed Agecroft stadium site within 30 minutes and the old Station Rd site within 40 minutes. I get the Metrolink at Bowker Vale for Brooklands Rd, Sale to watch them there at the moment. Swinton Lions have kept the name "Swinton Lions RLFC" but are reaching out to the wider region. Manchester is the recognised generic name for the conurbation of Greater Manchester. We don't live in Victorian days and Swinton, once a small town has now, like other places become enveloped by the growing conurbation. Swinton Lions only average around 500 home supporters these days and nearly went bust. Many like me don't actually come from Swinton but are happy to support the Swinton Lions RLFC name. I think it's a smart move putting Manchester on the badge, but keeping the name Swinton Lions RLFC. It will attract more supporters from the wider area i believe. I bet many of those moaning don't even bother going to the games or supporting Swinton.
 
Slurp wrote
at 7:31:07 AM on Monday, October 9, 2017
A lot of older Swintonians take a malicious pleasure in stating their address as Swinton, Manchester. It's a small blow for Swinton's otherwise smothered identity. Salford and Swinton are still two different places regardless of whether the modern LA is called Salford and Swinton RLFC want their own identity likewise. Being labelled 'Salford's other team' is no good to man nor beast.
 
Joe O'Nell wrote
at 5:44:03 AM on Monday, October 9, 2017
Strange i was born in Manchester but spent most of my life in Salford and believe it or not proud to say Salford is my home, i wonder if the people who seek our cash are as proud to say they are a Salford Club, or Restaurant or centre. Then again when have we as a City tried to sell our Brand our people and our past? perhaps those outdated civic leaders should put away their payslips for a minute and work out the best way to sell this city and bring back the past pride it's people once held so highly.
 
wrote
at 3:11:12 AM on Monday, October 9, 2017
"reflects our pride in being part of the Greater Manchester conurbation." Well they should have written 'Greater Manchester' instead of just 'Manchester'
 
Please enter your comment below:
 
 
 
Salford Star Hoodies
Salford Star contact
Deli Lama
advertisement
 
Contact us
phone: 07957 982960
Facebook       Twitter
 
 
Recent comments
article: SALFORD RED DEVILS AUDITOR ‘CASTS DOUBT’ ABOUT ‘COMPANY’S ABILITY TO CONTINUE’
Simon, I looked at attending a game now MK has gone, it’s one of the most expensive grounds in super league to attend as two adult... [more]
article: SALFORD RED DEVILS AUDITOR ‘CASTS DOUBT’ ABOUT ‘COMPANY’S ABILITY TO CONTINUE’
Ref . Wrote- did you actually read the article before commenting?... [more]
article: ON THE SALFORD TRAIL WITH MARK DAYNES
I wrote this song for you..but Its also for people in prison..but also for people..who make there own prison. a broken dove ..i c... [more]
article: ON THE SALFORD TRAIL WITH MARK DAYNES
a kind man who got lost.i am good at trying to help others but not to good at understanding how to help myself..i believe we shar... [more]
article: SALFORD RED DEVILS AUDITOR ‘CASTS DOUBT’ ABOUT ‘COMPANY’S ABILITY TO CONTINUE’
Well done on those accounts, praise to The Club. I would suggest a leap forward can be to create the Salford Red Devils Sports Aca... [more]
 
 
 
 
 
Days
Hours
Minutes
Seconds
 
 
 

Donate

Help the Salford Star...

all donations welcome

 
 

More articles...

SALFORD RED DEVILS AUDITOR ‘CASTS DOUBT’ ABOUT ‘COMPANY’S ABILITY TO CONTINUE’

Star date: 19th February 2018

SALFORD REDS ACCOUNTS SHOW ALMOST £9MILLION LIABILITIES

New accounts published for the Salford Red Devils show that the company made losses of over £700,000 last year and that it has net liabilities of almost £9million, including the £1million loan from Salford City Council.

Despite the directors insisting that restructures and changes within the club forecast a 'modest profit', its auditor states that the conditions "indicate the existence of a material uncertainty which may cast significant doubt about the company's ability to continue as a going concern".

Full details here...

SALFORD DESIGNER REACHES FINAL OF LIBERTY LONDON TALENT SEARCH

Star date: 18th February 2018

SALFORD MISSHANDLED IN 3-D

Salford's Amanda Tiller, founder of MissHandled, has beat off over nine thousand entrants to reach the final in a search by iconic department store, Liberty London, to find the best untapped interior design talent.

Amanda does hand-made 3-D geometric home accessories, and her wild and wonderful jesmonite Object of Desire has impressed Liberty buyers, who are now asking the public to help sway their vote before they reveal the winner.

Full details here...

HIDDEN SALFORD WORKING CLASS MOVEMENT LIBRARY REVEALED

Star date: 18th February 2018

FOR SALFORD PEOPLE WHO HAVE ALWAYS MEANT TO VISIT 'THAT BIG VICTORIAN HOUSE ON THE CRESCENT'...

On Friday 23rd February between 2pm and 5pm, Salford's 'hidden gem' Working Class Movement Library is holding a drop-in as part of a HiDDEN8 event.

"If you've kept meaning to drop into that big Victorian house on the Crescent, today's the day" states Lynette from the Library "We're targeting Salfordians who've always meant to come in for a nosey." Not to be missed.

Full details here...

HUNDREDS OF PEOPLE PACK SAVE OUR SALFORD NURSERIES MEETING

Star date: 17th February 2018 

MEETING VOTES TO TAKE ON SALFORD MAYOR IF NURSERY CLOSURE CONSULTATION GOES AHEAD

Despite pleas from Salford City Mayor, Paul Dennett, and various Labour councillors to work together to save the five Salford Council nurseries threatened with closure, a packed meeting of hundreds of people voted this afternoon to lobby and protest against the Council unless a consultation on the closures is stopped.

"They can't have a consultation to close the nurseries, and ask us to have a joint campaign" said UNISON's Ameen Hadi "The two things can't happen..."

Full details here...

PETER HOOK AND THE LIGHT TO DO NEW ORDER ALBUMS IN MANCHESTER

Star date: 17th February 2018

HOOKY REVISITS NEW ORDER LIVE

Salford star, Peter Hook, is to perform New Order albums Technique and Republic with his band, The Light, at Albert Hall Manchester on 29th September. Hooky has garnered a massive following touring the world with previous Joy Division and New Order material, and his live shows have met with huge critical acclaim.

Full details here...

 



written and produced by Salfordians for Salfordians
with attitude and love xxx