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SWINTON LIONS REVEAL NEW ‘MANCHESTER’ LOGO
 

Star date: 9th October 2017

'MANCHESTER' LOGO WILL HELP 'MARKETING OPPORTUNITIES' STATE LIONS

After Salford Red Devils fans threatened mutiny if Marwan Koukash added 'Manchester' to the club name, Swinton Lions have now incorporated it into their new logo, to enter 'a fresh era'.

Swinton Lions recently received a £60,000 loan from Salford City Council but the club argues "The incorporation of the word 'Manchester' reflects our pride in being part of the Greater Manchester conurbation. It is a geographical statement and not a political one... in the modern world we also need to be mindful of marketing opportunities and presenting a clear identity..."

Full details here...


Swinton Lions RLFC old logo Salford Red Devils fans oppose Manchester addition
click image to enlarge

Having now sorted the off-field financial and board problems, and cemented a place in the Championship with victory over Oldham recently, Swinton Lions states the club is to embark on a "fresh era", which includes a new logo, launched at the weekend, complete with the words 'Swinton Lions RLFC Manchester'...

While Salford Red Devils fans threatened mutiny if owner Marwan Koukash added 'Manchester' to the club name, Swinton Lions have no such qualms, despite receiving a £60,000 'secret' loan from Salford City Council last month (see previous Salford Star article – click here).

The club argues that adding 'Manchester' will help with "marketing opportunities and presenting a clear identity"....

"The incorporation of the word 'Manchester' reflects our pride in being part of the Greater Manchester conurbation" Swinton's Operations Director Steve Wild explains "It is a geographical statement and not a political one, as we remain indebted to the ongoing support of Salford City Council.

"We will never betray our Swinton Lions title, but in the modern world we also need to be mindful of marketing opportunities and presenting a clear identity" he adds "We therefore feel that the logo is forward-looking as well as being respectful of our history."

Loads of Swinton people still get furious if anyone says the town is in Salford, despite Salford's 'civic centre' being in Swinton. They argue that the postal address is 'Swinton, Manchester', not 'Salford'.

The new club logo, designed in consultation with the fans, also includes a return to the traditional heraldic rampant lion, the 1866 year of formation, and six gold stars representing six Rugby League Championships won...

"The club is entering a fresh era, one of sustainability, professionalism and (we hope!) excitement of the right kind" says Wild "The Board therefore felt it appropriate that this 'new beginning' should be reflected through something visual, and in that respect the club badge was the obvious place to start."


For more details on the new logo and season ticket sales for next season see the Swinton Lions website – click here

Robert Ward wrote
at 07:23:38 on 19 October 2017
I as a Swinton Lions fan am more than happy with Msnchester being included in the badge.I think it will attract new supporters given time and I think it gives the club more commercial opportunities and even though I was born in Salford I live in Swinton and I class myself as a Manc.
 
Dazz wrote
at 07:45:17 on 17 October 2017
This all comes down to ONE thing! Salford is seen as being a negative aspect with regard to publicity and promotion. Manchester is seen as being more positive. This has already crept in at Salford Quays. The Holiday Inn, Manchester when it is in Salford. The Lowry Outlet Mall, Manchester and also in Salford. Salford has a perceived "BAD" reputation and entities, clubs, companies, etc., believe Manchester doesn't. That's the crux of it all.
 
Steven Egg wrote
at 10:53:25 on 14 October 2017
Born and raised in Irlam I am a Mancunian through and through although a proud Salford rugby fan since 1976 (I guess it was the nearest club, forgetting Leigh, trudging over a peat bog was never an option !). Irlam to those not raised in inner Salford will always be Manchester as will Cadishead and Eccles (the airport opposite Salford's new stadium has the Manchester coat of arms looking towards the AJ Bell). Swinton are very savvy using Manchester and I can only wish them the very best. Salford rugby have their own identity but I do wish we could follow Swinton's lead on this one. A proud Salford rugby fan from Manchester
 
Wr. wrote
at 15:10:44 on 11 October 2017
To Keith J. Smith A lot of older Swintonians, and those from Pendlebury like myself, take a more than malicious pleasure in stating their address as Swinton, or Pendlebury, Lancashire. We didn’t want to be put in Salford and we still don’t, but we are unfortunately stuck with it. Those who write Swinton, or Pendlebury, Manchester, do so purely to assist the Post Office, although the post code of M27 is all that is needed. I wonder, if asked, just how many who live in Swinton, Pendlebury, Eccles, Irlam and Cadishead, Walkden and Worsley etc. say they live in Salford. Not many I would suggest. While I am in search of a ‘Remembrance of Things Past’; when I was a student working on the Christmas post, the postman I worked with was a Labour councillor [of Swinton and Pendlebury] and for one year the mayor, when he still worked there. I don’t think he was paid thousands like the ones we have today.
 
Keith J. Smith wrote
at 20:42:56 on 09 October 2017
"A lot of older Swintonians take a malicious pleasure in stating their address as Swinton, Manchester." You're talking rubbish, don't blame Swinton fans for this. The root cause for this is with Royal Mail who have always had Swinton's POSTAL address as "Swinton, Manchester".
 
Amanda Finnegan wrote
at 20:42:31 on 09 October 2017
Plastic Mancs, sorry, money talks again.
 
Kevin Mc wrote
at 13:31:10 on 09 October 2017
I live in North Manchester. I can walk to the boundary with Salford at Cheetham Hill rd, Leicester Rd with in minutes. I can walk to the proposed Agecroft stadium site within 30 minutes and the old Station Rd site within 40 minutes. I get the Metrolink at Bowker Vale for Brooklands Rd, Sale to watch them there at the moment. Swinton Lions have kept the name "Swinton Lions RLFC" but are reaching out to the wider region. Manchester is the recognised generic name for the conurbation of Greater Manchester. We don't live in Victorian days and Swinton, once a small town has now, like other places become enveloped by the growing conurbation. Swinton Lions only average around 500 home supporters these days and nearly went bust. Many like me don't actually come from Swinton but are happy to support the Swinton Lions RLFC name. I think it's a smart move putting Manchester on the badge, but keeping the name Swinton Lions RLFC. It will attract more supporters from the wider area i believe. I bet many of those moaning don't even bother going to the games or supporting Swinton.
 
Slurp wrote
at 13:31:07 on 09 October 2017
A lot of older Swintonians take a malicious pleasure in stating their address as Swinton, Manchester. It's a small blow for Swinton's otherwise smothered identity. Salford and Swinton are still two different places regardless of whether the modern LA is called Salford and Swinton RLFC want their own identity likewise. Being labelled 'Salford's other team' is no good to man nor beast.
 
Joe O'Nell wrote
at 11:44:03 on 09 October 2017
Strange i was born in Manchester but spent most of my life in Salford and believe it or not proud to say Salford is my home, i wonder if the people who seek our cash are as proud to say they are a Salford Club, or Restaurant or centre. Then again when have we as a City tried to sell our Brand our people and our past? perhaps those outdated civic leaders should put away their payslips for a minute and work out the best way to sell this city and bring back the past pride it's people once held so highly.
 
wrote
at 09:11:12 on 09 October 2017
"reflects our pride in being part of the Greater Manchester conurbation." Well they should have written 'Greater Manchester' instead of just 'Manchester'
 
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